Showing posts with label Advice. Show all posts
Showing posts with label Advice. Show all posts

Thursday, November 20, 2008

Simple Trick To Increase Your Pageviews & Revenues By 20%

A few weeks back I was reading a forum thread over at DigitalPoint about a webmaster who had added some handy navigation links to his pages that helped him browse through his content more easily.  He was talking about how he had initially added the new navigation links to help him keep up with monitoring the content more easily.  However after implementing his new links, he found the total pageviews he was getting on his site had jumped up.  Users were finding his new links helpful as well.


This simple idea of adding easy navigation to your site is one that had escaped me up until I read this guy's post.  It was so simple why hadn't I noticed it before?  My site is cleanly designed, I have a good search tool, and plenty of "related article" links after each story.  But those links require the user to actually keep scrolling down beyond the article, and then actually read the links to see if they are something of interest before clicking to the next page.

So it got me thinking, why not simply at a "Read Next Article >>" link to the end of each article?  With a little logic, I could even make it jump to the next related article.  

So now a user gets to the end of the article and does not have to scroll or think... They can simply click to see another article... click again to jump to the next.  Scrolling through my pages looking for something interesting to read.

Since I implemented this strategy, I've seen my pageviews jump by 20% across the board.  And as most of you know, pageviews relate to revenues.  I've seen a similar jump in revenues from both CPM ads and PPC ads.

If you have a content site, give it a try.  I'm guessing you will see similar results.

Thursday, April 10, 2008

Question from my readers: Regarding starting up a website business, what is the number one thing you do for the most profit?

In regards to starting a website, I guess my advice would be to start small and test your market first. Don't rush off and invest a lot of money until you figure out if the idea/product is going to work... or if there is even a market for it... etc. Patience is also key. New websites can take a long time to catch on, and they require tons of work on the owners part to market and keep it going in the early stages. I would say most of my ideas/websites fail miserably... so expect some failure as a learning experience.

Last but not least, I've found that if you stick to ideas you have an interest in, or are passionate about, you will find it much easier to be successful... So don't just pick a product/service you think will make a lot of money... pick one that you think will truly be valuable and help people... etc.

Remember that there is no such thing as easy money. You need to put your time in (years in some cases) before you start to see the fruits of your labor.

Good luck!